It is important that you focus your attention on using social media marketing even if you are a one-person show like I am.
I hear the question all the time – do I really need to be on Facebook, Twitter, LinkedIn, Google+, etc.?
In addition to the information below there are also links to companies I have a referral relationship with. If you click on the links and make a purchase I will be compensated.
Here Are My Thoughts
Yes, in my opinion, you do. If you are going to be a writer – or any type of public figure or web celebrity, then yes, you need to be on social media – and participate.
After all, what good is a profile if you never use it?
Now, let me tell you why – in my humble opinion – social media matters.
Simply put – it matters because many of the people you want to reach are on social media – and it is a great way to network with them online.
What Do People Do On Social Media?
People talk about books, videos, tv shows and more on social media.
They look for their favorite public figures, authors and web celebrities on You Tube, Facebook and Twitter.
They want to connect to these people and interact with them.
Advice To Prevent Feeling Overwhelmed
In the beginning all of these social media outlets may seem overwhelming, but I promise you with practice you will get used to using them.
You can link Facebook and Twitter if you like, that way you only need to post once.
You can use programs – such as SmarterQueue to boost your productivity by setting your social media posts once and letting them post them on a set schedule that automatically re-quques.
You still need to watch for comments, but that is a lot less time consuming than showing up once an hour to post.
If you’re an author, utilize Amazon Author Central and Google Authors.
These two sites boost your crediability.
Video Is Important
Speaking of – don’t forget You Tube and live video.
Videos that last for 10 minutes are a great way to boost your web presence.
You can shoot several videos at one time, upload them once a week or so and then sit back and watch your stats climb.
Don’t forget to set up your own podcast on iTunes as well.
The Bottom Line
Plain and simple – social media matters because in the end it boosts your bottom line – and really that is what you want to do.
You can hire someone to do this for you, but there is no need.
You can do it on your own.
It isn’t that hard.
There is an ever-increasing number of social networking sites, but paying attention to the top 5 will create the most opportunities for building your brand and promoting your business, in order to increase reach and profits.
The Top Five
Currently, the top five social media sites include Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Let’s take a closer look at each of these to help you decide where to focus your social media marketing attention.
Facebook now has more than 1.1 billion users.
It allows individual and corporate pages, and a variety of written, video and promotional content.
Despite reports that Facebook is decreasing in popularity amongst a younger audience, it is #1 in the world and #1 where it counts-with consumers who have money to spend.
The audience tends to consist of more women than it does men.
Both use social search to learn more about products and services and get recommendations.
Women socialize more, and keep in touch with friends and family through their account.
They are also more likely to access their account on a mobile device.
They participate more in groups, polls and surveys and tend to respond better to ads.
The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them.
Twitter has 310 million users.
Many people like it because they feel it is fun and easy to use.
The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business.
More women than men are on Twitter and tweet more actively.
They also re-tweet, or share your tweets.
This helps you to reach a wider circle of people.
Twitter also has an easy-to-use advertising program to help gain followers and feature tweets.
LinkedIn, geared towards businesspeople, has 255 million users with more men than women using the platform.
LinkedIn works well to connect with people you know and tap into business-to-business opportunities.
They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list.
They also bought SlideShare, the #1 site for sharing PowerPoint presentations.
Use all 3 opportunities to build your brand and reach if your product line appeals to business people.
Pinterest is a social media platform that focuses on images.
It has 250 million users, with women accounting for 80% of users and a majority of this sector is over 35.
It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics.
They also re-pin to share interesting content with their social circle.
Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55.
If your products are highly visual, ideal for women, or you wish to tap into a female-centric market, this is the site for you.
Google+ (pronounced Google PLUS) is the youngest of the top 5 networks, but already has 120 million users, mostly men.
It links to all your Google activities through your free Gmail account but you can use it even if you are like me and don’t use Gmail.
You can connect it to your YouTube channel if you have one.
YouTube is the #1 video sharing site in the world and the third most popular site on the Internet after Google and Facebook.
Google+ Hangouts and Hangouts on Air allow you to use video to attract an audience and meet with prospective customers.
If you’re not already using these 5 top sites, open an account to test things out.
You may find that you have tapped into a true social media treasure when it comes to finding and connecting with your target market.
I really like Instagram too and do recommend you set up a profile there even if you don’t jump on board right away!
I use my name – or a variation thereof because sometimes I can only use my middle initial not my full name.
I recommend choosing a name to use – your real name or your blog or business name and securing it.
After all, you don’t want someone else using your name and taking traffic away from your blog or business.
Are you ready to take your blog to the next level? Check out the blogging courses available from Billie Hillier. I have taken two of the free courses – 10 Day Traffic Boost Throwdown and Content Marketing Resource Library. I also enrolled in the Traffic Boot Camp For Content Marketers and highly recommend it!
I highly recommend the following articles:
- How To Reach Influencers
- Five Essential Steps To Building A Blog Site
- Link Parties And Blog Hops Master List
- The Importance Of Networking
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