It is essential that everyone understand the importance of networking.
Networking is the act of forming business relationships where you can share ideas and seek potential partners for future business ventures.
If you’re not networking, then you’re missing out on a great tool for your business that could help you become more knowledgeable, gain new clients, and spread the word about your business.
In addition to the tips below there are also links to companies I have a referral relationship with. If you click on the links and make a purchase I will be compensated.
A lot can be said for attending conferences and other events that allow you to network with your others in your field.
These events can be pricey, especially if you are not making that much to begin with, but the return on that investment is well worth putting forth the money most of the time.
It’s hard to know when you attend a conference just how much you will get out of it.
Sometimes the speakers aim their programs at beginners. In fact, I find this is often the case.
For those of us who know our way around the internet and social media this can seem like a waste of time – but as I stated above meeting others is the main reason to attend. E
ven the most basic presentation is sure to have a tidbit or two thrown in that you can use – and often I find just listening to the programs inspires me.
There is – simply put – no way to put a price tag on the value of networking.
How Networking Helps
Writing is a lonely profession – even with the internet and social media – so meeting and intermingling with other writers is essential as far as I’m concerned.
Sitting day after day in front of a computer and typing does wear on the nerves.
In fact, I often feel a bit brain dead at the end of the day.
The fears and problems I face – such as family interference, where to look for inspiration, etc. – are the same ones others in my profession deal with and – frankly – it’s good to know how others manage to overcome these issues.
It doesn’t matter if you meet with a few friends at your local coffee shop or you attend a conference miles away from home.
The one thing that does matter is that you take the time to network.
Pick one another’s brains.
Find out how you can offer support to the other artist’s in your area – or your profession.
Reasons Why You Should Be Networking
- Increased business – This is the most obvious reason why people network in their business. When you get other business leads through networking, you can believe that they are going to be high quality leads. These leads can be turned into clients.
- Networking opens many doors – When you network, you are opening yourself up for opportunities that you wouldn’t have otherwise. Partnerships, joint ventures, speaking engagements, increased sales, and client leads are some of the doors that will be opened to you. Stick with the opportunities that align best with your business and its goals, though, otherwise you’ll find yourself chasing rainbows instead and not really growing your business after all.
- Business contacts – As they say in business: it’s not what you know, it’s who you know. When you connect with other people, you open yourself and your business up to so many different resources. Not only do you get the person or company you network with, but you also get all of the people that individual or company have created a network with. Having multiple groups of people you can rely on in your time of need, is important to getting things done and getting them done right the first time.
- Advisors – The people you network with are likely a wealth of knowledge. You can learn so much from your network if you take advantage of it. Make sure who you speak with understands you and your goals and is looking forward to helping you achieve them, without stepping on anyone else’s head while doing it.
- Becoming known – When you network and get your face and your name out there in the industry, you become a well-known household name. After attending some business meetings, you can begin to show yourself to be an expert in your field, thereby boosting your reputation.
- Stay positive – You want to surround yourself with positive people. Having a network of like-minded, supportive, and positive people has a tendency to rub off on you. It can only help you grow and thrive as a business owner.
- Build confidence – If you’re always getting out there and networking, it will eventually build your confidence. You’ll be amazed at how quickly you’ll become a pro at networking. The more you do something, the better you get, so don’t give up on it.
- Friendships – It might be surprising to see how quickly you can befriend someone who has so many business interests in common with you.
- Helping others – Remember, you’re not the only one networking when you meet a new person. This means that you could be that expert on that one thing that no one else is, and you’ll take pride in knowing you helped grow your industry.
So what are you waiting for?
Get on board today – find a local group or conference to attend and get started networking.
You will be surprised how much of a difference this one simple thing can make in your professional life.
Networking is important for any business.
What are your networking tips?
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